Who is this guide for?
This guide is for anyone who operates ad placements with a Retailer or Admin account.- You want to create a new ad area on your website or app
- You change or manage the settings of existing placements
- You need to configure how ads are displayed and set up yield optimization
Before you begin
The following requirements must be met:
- Access to the A2 admin console (Placement read/write permission)
- The location on your website or app where ads will be displayed has been decided
What is a placement?
A placement is a space where ads are displayed. A banner area on a website, a video player, or an ad slot between pieces of content can all be placements. Why well-designed placements matter:- They deliver strong ad performance (ROAS) for advertisers
- They deliver stable ad revenue (eCPM) for retailers.
Step 1: Create a placement
Enter basic information
- In the Placement Management menu, click the Create New Placement button.
- Enter the following information:
Step 2: Choose an ad type
Choose the type of ads to display in the placement.Placement types
Step 3: Set size and responsiveness
Set the placement size
Specify the size of the area where ads will appear.
Commonly used sizes:
300×250- Medium Rectangle (most common)728×90- Leaderboard160×600- Wide Skyscraper320×50- Mobile Banner
Responsiveness
Step 4: Revenue and operations settings
Revenue target
When you set a target eCPM, the system optimizes to achieve efficiency above this value.
Approval mode
Determines how requests are handled when an advertiser asks to run ads in this placement.Blocked categories (optional)
If you want to block certain kinds of ads, you can specify categories. For example: adult content, gambling, alcohol, and so on.Step 5: Additional settings for video placements
If you selected the Video type, configure the following additional settings.Playback position
Skip settings
Duration limits
Step 6: Activate the placement
After completing all settings, click the Save button. New placements are inactive by default. To start displaying ads:- Select the placement in the placement list.
- Turn on the Activate toggle.
SDK integrationA2 provides the A2 Web SDK to make it easy to integrate ads with the platform. After activating the placement, insert the provided placement tag into your website or app.For details on ad serving, see the A2 ad serving guide.
Edit a placement
Fields you can edit at any time
- Name, description
- Target eCPM, default CPC, default CPA
- Blocked categories
Fields you cannot edit while ads are running
If there are active ad campaigns, the following fields cannot be edited:- Ad type (Display/Video/Native)
- Placement size
- Responsiveness setting
To change these fields, you must first end the allocations of all linked campaigns.
Operations checklist
Items to check regularly to run your placements efficiently.Daily checks
Weekly checks
Monthly checks
Troubleshooting
Ads are not being displayed
Ads are not being displayed
Check the following in order:
- The placement is active
- The allocation is in approved (PUBLISHED) status
- The linked campaign is active
- The SDK is installed correctly on your website
Ads look distorted or the wrong size
Ads look distorted or the wrong size
Check that the responsiveness setting matches your actual website layout:
- If set to Fixed Size, the creative size must exactly match the placement size.
- If set to Resized, check that your CSS is applied correctly.
I can't delete a placement
I can't delete a placement
You cannot delete a placement while it has active campaigns (allocations in PUBLISHED status). End all allocations first.
I want to use an ad placement and a recommendation placement together
I want to use an ad placement and a recommendation placement together
A single placement cannot be used for both at the same time. If you need both features in the same location, create separate placements and A/B test them, or implement logic that shows a different placement depending on the situation.