Who is this guide for?
This guide is for anyone reviewing ad performance with an Advertiser or Admin account.- You want to check Impressions, Clicks, and Conversions for your campaigns
- You want to compare performance by Creative and by Placement
- You want insights to improve ad efficiency
Before you begin
The following requirements must be met:
- Access to the A2 admin console (Analytics read permission)
- At least one Campaign to analyze
- Ads must have been served before any data appears
Performance Analytics overview
Once ads are served, you can check performance in real time.Understanding key metrics
Basic metrics
Efficiency metrics
Checking campaign performance
1. Overall campaign performance
- In the Campaign menu, select the campaign you want to review.
- Click the Performance Analytics tab.
- Review the overall performance summary.
What to check
2. Setting the period
You can view performance for any period you choose.Checking performance by goal
The metrics to focus on depend on your campaign goal.- Impressions goal
- Clicks goal
- Conversions goal
Key metrics: Impressions, Reach, CPM
Comparing performance by Creative
If you registered multiple Creatives, you can compare which ones are most effective.Checking performance by Creative
- On the campaign performance analytics screen, click the By Creative tab.
- Compare Impressions, Clicks, CTR, and more for each Creative.
Creative optimization guide
Comparing performance by Placement
If you allocated to multiple Placements, you can compare which Placements perform best.Checking performance by Placement
- On the campaign performance analytics screen, click the By Placement tab.
- Compare Impressions, Clicks, Budget spent, and more for each Placement.
Placement optimization guide
Analyzing performance by time
Daily trends
You can view daily performance changes in a chart.Time-of-day patterns
Analyze whether performance is better at certain times of day.Downloading reports
You can export analytics data to a file.How to download
- Select the period and analysis items you want.
- Click the Download report button to download a CSV file.
Performance improvement checklist
When CTR is low
When CTR is low
Review the following:
- Improve Creatives - More eye-catching design, clearer message
- Adjust Targeting - Serve only to highly relevant users
- Change Placements - Test Placements in other locations
- A/B test - Compare multiple versions of a Creative
When CPA is high
When CPA is high
Review the following:
- Improve the landing page - Simplify the conversion path
- Refine Targeting - Focus on users more likely to convert
- Adjust Bidding strategy - Switch to conversion optimization
- Test Creatives - Find messages that drive conversions
When Reach is low
When Reach is low
Review the following:
- Broaden Targeting - Make conditions less strict
- Adjust frequency - Relax frequency caps
- Allocate to more Placements - Serve on more Placements
- Increase Budget - Reach more users
When Budget is spent too quickly
When Budget is spent too quickly
Review the following:
- Lower the bid price - Reduce cost per impression
- Narrow Targeting - Focus only on your core audience
- Frequency Capping - Prevent excessive exposure to the same user
- Stop low-performing Placements - Focus on efficient Placements
Troubleshooting
Data isn't showing in real time
Data isn't showing in real time
Impression and click data is reflected in near real time. Conversion data may be delayed depending on your tracking setup. Please check again in a moment.
Conversion data isn't showing
Conversion data isn't showing
Make sure conversion tracking is set up correctly. The conversion tracking code must be installed on your landing page.
How far back can I see data?
How far back can I see data?
- Hourly Detail: Retained for 90 days
- Daily aggregated data: Retained for 2 years
Can I see benchmark data?
Can I see benchmark data?
You can refer to benchmark data on the Dashboard, such as average CTR and CVR by industry and Creative type.