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Who is this guide for?

This guide is for anyone requesting ad allocations with an Advertiser or Admin account.
  • Those who want to run a campaign’s creatives on specific placements
  • Those who want to understand the allocation request process and its current status
  • Those who want to know what to do when an allocation request is rejected

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Before you begin

The following conditions must be met:
  • Access to the A2 admin console (Allocation read/write permission)
  • The campaign to allocate must be created (budget and schedule set)
  • There must be at least one active creative
  • You must know the placement information you want to request an allocation for

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What is an allocation?

An allocation connects a campaign’s creatives to a specific placement. For an ad to be served:
  1. A campaign must exist (budget and schedule set),
  2. Creatives must be registered (images, videos, etc.),
  3. An allocation request must be made for a placement, and
  4. The retailer must approve it.

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Allocation request and approval demo

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Understanding allocation status

An allocation goes through the following statuses:

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Step 1: Create an allocation

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Create the allocation

  1. In the Campaign menu, select the campaign to allocate.
  2. On the Allocation tab, click Create New Allocation.

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Select the required information

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Step 2: Set frequency

Limit the ad so it is not shown too many times to the same user.

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Frequency capping

Example: “Show the ad to each user at most 3 times over 7 days, and stop showing it once they click”

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Click limit behavior by objective

The Stop on click setting behaves differently depending on the campaign objective: Tips:
  • Combining frequency and click limits appropriately can maximize ad effectiveness and improve the user experience.
  • It helps prevent abuse and use ad resources efficiently.
Setting the frequency too low reduces the number of users you can reach. Experiment to find the right balance.

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Step 3: Request approval

Once your settings are complete, request approval from the retailer.

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Validation before requesting

When you click the request button, the following conditions are checked automatically:
If the conditions are not met, the request is refused. Check the error message and make the necessary changes.

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Make the request

  1. On the allocation detail screen, click the Request approval button.
  2. In the confirmation popup, click Request.
  3. The status changes to Requested.

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What to do after requesting

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If approved

Your ad starts serving.
  • The status changes to Approved.
  • You receive the approval by email/notification.
  • You can check performance in real time.
→ Check performance in Performance Analytics.

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If rejected

When the retailer rejects the allocation:
  1. The status changes to Rejected.
  2. Check the rejection reason (available in the comment).
  3. Edit based on the reason and resubmit.

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Common rejection reasons

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If you want to withdraw the request

You can cancel a request before it is approved.
  1. On an allocation in Requested status, click Withdraw request.
  2. The status returns to Preparing.
  3. You can edit the settings and request again.

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Allocating to multiple placements

You can allocate one campaign to multiple placements at the same time.

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Option 1: Individual allocations

Create a separate allocation for each placement.
  • Use different creatives per placement
  • Set different frequency per placement

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Option 2: Bulk allocation

Select multiple placements at once and allocate them.
  1. In Create New Allocation, select multiple placements.
  2. The same creatives and settings are applied.

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Receiving allocation notifications

You can receive notifications when an allocation’s status changes.

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Notification channels

  • Email
  • SMS (if configured)
  • Slack (if integrated)

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Troubleshooting

Check the following:
  1. Whether the campaign budget is at least 1 KRW
  2. Whether the campaign end date has not passed
  3. Whether there is at least one active creative
  4. Whether the creative type matches the placement type (Banner-Display, Video-Video)
Check the retailer’s comment on the allocation detail page. If there is no comment, contact the retailer directly.
Check the following:
  1. Whether the campaign schedule includes the current time
  2. Whether the campaign has budget remaining
  3. Whether there are enough target users → Check the metrics in Performance Analytics.
It depends on the placement settings. If the retailer has set up auto-approval for the placement, your request is approved immediately. Normally, requests go through the retailer’s review.
  • Preparing, Rejected status: Can be deleted
  • Requested status: Can be deleted after withdrawing
  • Approved status: Cannot be deleted (can only be canceled)