Who is this guide for?
This guide is for anyone setting up targeting with an Advertiser or Admin account.- You want to show ads only to specific users
- You want to create and manage segments (target groups)
- You want to use machine learning-based targeting to improve ad efficiency
Before you begin
The following requirements must be met:
- Access to the A2 admin console (Audience read/write permission)
- A campaign must already be created to apply targeting to
- User attribute data must be integrated (optional)
What is targeting?
Targeting lets you specify which users see your ads. For example:- “Show sporting goods ads only to men in their 30s”
- “Show store opening ads only to users who live in Seoul”
- “Show ads to users who recently added items to their cart but didn’t buy”
Understanding the basics
What is a segment?
A Segment is a group of users who meet specific conditions.Targeting structure
Step 1: Create a segment
Create the segment
- Go to Targeting > Manage segments.
- Click Create New Segment.
- Enter the following information:
Set target conditions
Select the conditions users must meet to be included in the segment.Step 2: Choose target conditions
Available attributes
Available attributes may vary depending on the integrated data. Contact your account manager.
How conditions are combined
When you set multiple conditions, only users who meet all conditions are included (AND). Example: Gender = Male and Age group = 30s and Interest = FitnessStep 3: Apply targeting to a campaign
Choose a targeting method
There are two ways to apply targeting to a campaign:- Auto targeting
- Manual targeting
The system automatically selects users who match the campaign goal.Recommended when:
- It’s hard to define your target users
- You need broad reach
- You want to launch a campaign quickly
How to apply
- On the campaign create or edit screen, go to the Targeting section.
- Choose a targeting method:
- Auto: Applied immediately with no extra setup
- Manual: Select the segments to use
Targeting strategy guide
Retargeting
Re-target existing visitors or users who have shown interest.Demographic targeting
Target based on demographic information such as age, gender, and region.Interest targeting
Target based on users’ interests or behavioral data.Managing segments
Check estimated reach
When you create a segment, you can check its estimated reach.Edit or delete a segment
- In Targeting > Manage segments, select the segment you want to change.
- Click Edit or Delete.
If you delete a segment that is in use, targeting for the affected campaigns switches to auto targeting.
Troubleshooting
I created a segment, but its estimated reach is 0
I created a segment, but its estimated reach is 0
Check the following:
- Whether the conditions are set too narrowly
- Whether the relevant attribute data is integrated
- Try relaxing some of the conditions
How does deleting a segment affect my campaigns?
How does deleting a segment affect my campaigns?
When you delete a segment, campaigns using it automatically switch to auto targeting. The campaigns won’t stop suddenly, but their targeting scope may change.
What happens if I apply multiple segments to one campaign?
What happens if I apply multiple segments to one campaign?
When you apply multiple segments, ads are shown to all users in segment A or segment B (OR). This widens your target reach.
A specific attribute isn't in the list
A specific attribute isn't in the list
Available attributes depend on the integrated data. If the attribute you want isn’t available, contact your account manager about data integration.