Account & Budget

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Account Types

A2 offers three types of accounts:

1. Administrator: Has full permissions of both retailer and advertiser accounts, budget allocation, and system configuration.
2. Retailer: Placement management, placement analysis, allocation approval
3. Advertiser: Campaign management, campaign analysis, allocation requests

You can systematically operate the platform by issuing appropriate types of accounts according to specific needs. For example, administrators who oversee the advertising strategy for the entire site, retailers who manage ads on specific placements, and external advertisers who directly promote their products can each utilize permissions and features tailored to their roles. Customers who wish to operate A2 conveniently without distinguishing between retailer and advertiser accounts can simply use an administrator account.

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Budget

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What is A2 Advertising Budget?

Advertising budget refers to the amount you wish to spend on exposing your advertising campaigns to people. When an administrator or retailer allocates a budget to an advertiser account, the advertiser can use it for their campaigns.

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How to Allocate Budget

From an administrator or retailer account, navigate to the “Advertiser List” menu and click the edit information button of the advertiser to whom you want to allocate budget.

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Credits

Credits are free funds that allow advertisers to run advertising campaigns without paying actual cash. Credits serve as promotional or compensatory amounts that advertisers receive without additional cost, which can be used for purposes such as new registration rewards, special promotion participation, loyal customer rewards, compensation for system errors, and trial experiences. The credit system provides advertisers with opportunities to experience the service without risk and to try more campaigns. More flexible system operation is possible by managing budgets and credits separately. Credits can be granted in the same way as budgets.