Ad operations
Accounts and budgets in A2
Distinguish the budget scope of advertiser accounts, Orders, and Line Items.
An advertiser account owns Orders and tracks its budget and credit balances. An Order sets the delivery period and initially assigned budget. When you create Line Items under that Order, you assign part of its budget to each one. A Line Item defines the ad type, goal, period, and delivery conditions for that part of the Order.
The budget shown on an Order is the amount remaining after budgets have been assigned to Line Items. See Orders and budgets for balance deductions and returns and for creating or editing Orders. For account permissions, see Manage users and advertiser accounts.