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1. A2 OnPrem’s Price Competitiveness

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Diverse Pricing Structure

A2 OnPrem, as a on-premise product, offers different pricing structures based on the deployment environment.
Self-hostedPrivate CloudPublic Cloud
License✓✓✓
Operation & Maintenance✓Optional*Optional*
Infrastructure--Pay-as-you-go*
  • Ad revenue sharing fees are flexible depending on the pricing plan.
If you already have a self-hosted server or private cloud infrastructure, you can minimize A2 OnPrem’s maintenance costs. When using public cloud services, infrastructure costs are billed proportionally to usage, ensuring a transparent pricing structure. Should you require maintenance support from A2 experts, we offer additional services including basic operations, incident handling, and product upgrades. This is a valuable option for companies with limited in-house development resources or those aiming for timely deployment and stable operations.

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Plans with Different Pricing Structures

A2 OnPrem offers several paid plans to meet diverse customer needs: Starter, Professional, and Enterprise.
  • Starter: Accessible with a fixed annual license fee.
  • Professional: No annual license fee; charges based on a commission of the client’s ad revenue.
  • Enterprise: Offers a more competitive pricing structure compared to Professional, suitable for large-scale retail operations.

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Total Cost of Ownership Differs

As a on-premise product, A2 allows you to reap the benefits of technology investment. Over time, various tangible and intangible assets accumulate, effectively reducing the total cost of ownership:
  • Customer data and ML models built with A2
  • Advertising performance data
  • Machine learning system integration and operational expertise

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2. Price Comparison: A2 OnPrem vs. 3rd-Party SaaS Solutions and In-House Development

A2 reduces the implementation costs and time required for in-house development. In the long term, it offers competitive maintenance costs compared to SaaS and the benefits of technology investment, providing optimized value for clients.
SaaSIn-House DevelopmentA2 OnPrem
Initial InvestmentLowHighLow
Implementation TimeShortRequires significant time for specialized personnel and infrastructure setupShort
Maintenance CostLowHigh costs for maintaining specialized infrastructure personnelLow
Long-term CostsHigh long-term cost burden due to revenue-based pricingLow long-term maintenance costsCompetitive long-term costs compared to SaaS
CustomizationDifficultHigh flexibilityHigh flexibility
Technology Investment-Data internalization/technical independenceData internalization/technical independence