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The Placement Catalog is a feature operated by A2 that consolidates various placements into a single document, allowing advertisers, partners, and other external users to review ad product information at a glance.
  • Ad Space Location and Value: Understand the specific placement of ad slots—whether they appear as a banner at the top of a page, on product detail pages, or on the app’s main screen.
  • Operational Rules and Pricing Information: Clearly document ad implementation rules, expected CPM, CPC, and sponsored product fee structures to reduce advertisers’ questions.
  • Key Features: Freely compose introductory content for each ad space through a rich editor, enabling diverse representation of images, text, and guidelines.

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How Can You Best Utilize This?

  1. As Initial Advertising Business Sales Material
    • Systematically demonstrate to brands (advertisers) interested in running ads “which spaces we operate on our site and the placement value of each” in an organized manner.
    • Instead of separately preparing PowerPoint presentations or emails, simply sharing the Ad Space Catalog link enables immediate review.
  2. Combining Individual Ad Space Descriptions with Overall Explanations
    • Create catalogs by selecting specific desired spaces from various spaces registered in A2.
    • Include not only detailed introductions to each ad space but also common guidelines for all spaces (e.g., operational schedules, unified pricing policies).
  3. External Sharing and Security Settings
    • Easily share created ad space catalogs with external parties through link sharing.
    • Protect important ad space information and pricing details through password settings.
⸻ In summary, the Placement Catalog systematically consolidates advertising spaces to deliver essential information needed for ad sales and persuasion in one comprehensive package. Save valuable time and resources during the initial stages of your advertising business through the Placement Catalog, increase advertising operational efficiency, and accelerate collaboration with advertisers!