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A2 is a Retail Media Platform (RMP) designed to help efficiently manage and operate advertisements on online shopping malls or retail sites. Through this platform, site owners can set up and manage various ad placements, and collaborate with advertisers to run effective ad campaigns.

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A2 Overview

image The above image shows an example of ad management using A2. This site has three main ad locations:
  1. Top video banner
  2. Right-side banner
  3. Ads within product listings
In A2, these locations where ads are displayed are called placements. Placement managers can configure the following settings for each ad placement:
  • Types of ads that can be displayed
  • Ad sizes
Ads are operated in campaign units. Each campaign has the following characteristics:
  • Includes one or more creatives
  • Campaign managers can set:
    • Ad display period
    • Ad budget
    • Ad target metrics
  • Can be allocated to desired placements
  • Ad display proceeds through approval by each placement manager
For example, when creating a campaign to promote a new summer product line, the campaign manager can request to allocate a campaign with video creative to the top banner, and a campaign with image creative to the side banner and in-product list ads. By using creatives that match the characteristics of each placement, ad effectiveness can be optimized. A2 provides various technologies and features to make this ad operation even more effective:
  • Utilization of machine learning technology: A2 uses the latest machine learning technology to display the most suitable ads for each placement.
  • Utilization of first-party data: By integrating user click, purchase, and conversion data along with retail catalog items with A2, more sophisticated targeting and efficient ad creative generation becomes possible.
  • Data-driven insights: A2 can analyze the performance of each campaign and placement. For example, you can compare and analyze the click-through rate of side banner placements, the conversion rate of campaigns within product listings, etc., to determine which forms of advertising are most effective. This allows advertisers to focus their budget on the most efficient placements and creatives.
Through these features, A2 functions as an intelligent advertising platform that utilizes data and technology, beyond a simple ad management tool. Advertisers can reach more accurate target customers, and site operators can optimize ad revenue without compromising user experience. A2 offers three types of accounts:
  1. Administrator: Has full permissions of both retailer and advertiser accounts, budget allocation, and system configuration.
  2. Retailer: Placement management, placement analysis, allocation approval
  3. Advertiser: Campaign management, campaign analysis, allocation requests
You can systematically operate the platform by issuing appropriate types of accounts according to specific needs. For example, administrators who oversee the advertising strategy for the entire site, retailers who manage ads on specific placements, and external advertisers who directly promote their products can each utilize permissions and features tailored to their roles. Customers who wish to operate A2 conveniently without distinguishing between retailer and advertiser accounts can simply use an administrator account. In summary, A2 provides the following functions:
  1. Efficient Ad Management
    • Integrated management of various ad placements in one place
    • Improved ad operation efficiency
  2. Flexible Campaign Settings
    • Free setting of budget, period, creative, etc.
    • Support for customized campaign operation
  3. Transparent Performance Analysis
    • Provision of real-time click, impression, conversion logs
    • Transparent analysis of ad performance possible
  4. Personalized Ad Delivery
    • Customized ad delivery through user log integration
    • Maximization of ad effectiveness

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Detailed Feature List

  1. Placement Management
    • Management of displayed campaigns
    • Setting of ad types and sizes
    • Provision of Web SDK (for ad display and log integration)
    • Performance analysis by placement
  2. Campaign Management
    • Setting of display creatives, period, budget
    • Campaign performance analysis
    • Creative management (image upload, display approval, etc.)
  3. Account Management
    • Creation and management of accounts by permission (placement management, campaign management, etc.)
    • Budget allocation by advertiser account
  4. Data Utilization
    • User information integration (gender, age, etc.)
    • User activity log integration (purchases, conversions, clicks, etc.)
A2 is a comprehensive platform that can efficiently manage the entire process of ad operation. It supports smooth collaboration between administrators, retailers, and advertisers, and enables systematic performance analysis through API ad requests and log integration. Additionally, by providing user-customized ads through personalized ad settings, it can maximize ad effectiveness. Upgrade your online advertising operation to the next level with A2!