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1. All-in-One Onsite Advertising Solution

A2 provides all major advertising products necessary for a retail media.
Display Advertising (CPM)
  • Cost is based on impressions. Ideal for enhancing brand awareness and reaching a wide audience.
Click Advertising (CPC)
  • Effective for increasing interest in retail products or brands, and driving traffic to external sites.
Acquisition-Based Advertising (CPA)
  • Costs incurred only when specific actions occur, such as purchases or bookings.
  • Focuses on direct revenue increase or customer acquisition.
With A2, manage and operate all advertising products from a single platform. Advertisers can choose or combine models that suit their goals, while retailers can optimize ad revenue by offering diverse ad products.
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2. Precise Targeting

A2 incorporates a cutting-edge machine learning algorithm. Its targeting engine delivers ads to the most appropriate users, offering benefits such as:
  • Advertisers: Significantly improved ad effectiveness, increasing Return On Ad Spend (ROAS).
  • Users: Enhanced service experience through highly relevant ads.
  • Retailers: Increased vendor sales and natural service growth due to higher user satisfaction.
A2’s precise targeting creates a win-win situation for all participants by delivering “the right ad, to the right person, at the right time.”

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3. Flexible Deployment

A2 offers three deployment options to suit various needs:
Self-Hosted Server
  • Direct installation on the client’s servers.
  • Advantage: Complete data control and customized development environment.
  • Ideal for: Enterprises requiring extremely high levels of data security.
Private Cloud (Recommended)
  • Installation in a dedicated cloud environment.
  • Advantage: High security with cloud flexibility.
  • Suitable for: Companies seeking both data security and system scalability.
Public Cloud (Recommended)
  • Installation on public clouds like AWS or GCP.
  • Advantage: Rapid scaling and global expansion capabilities.
  • Ideal for: Companies targeting fast growth and global market entry.
A2’s flexible deployment options allow businesses of all sizes to operate a retail media platform in the most suitable manner.

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4. Complete Retail Media Platform

A2 is an all-in-one retail media platform, offering tools for:
  • Ad Registration: Advertisers can register desired ads.
  • Ad Space Management: Retailers can configure ad placements.
  • Advertising MAnager: Set ad exposure methods, optimization, and targeting using A2’s various ad models.
  • Real-Time Performance Analysis: Visualized analytics of campaign performance and ad space yield.

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5. High System Efficiency and Performance

A2 boasts excellent system efficiency and performance, thanks to core modules based on C++ and Rust, offering:
Optimized Resource Utilization
Extremely efficient system resource use through C++ and Rust’s low-level memory management. Reduces infrastructure costs by handling more tasks with less hardware.
High-Performance Data Processing
Enables real-time big data analysis and decision-making. Particularly beneficial for managing large-scale traffic events and complex ad campaigns.
Ultra-Low Latency Response Time
Millisecond-level responses for time-sensitive operations like real-time advertising. Enhances user experience and enables more accurate ad targeting.
Scalability and Stability
Maintains stable performance under increased load and easily scales with business growth. Crucial for system expansion as the business grows.
Cost Efficiency
Significantly reduces operational expenses (OPEX). Lowers total cost of ownership by handling more tasks with fewer servers. These high-performance, high-efficiency characteristics provide A2 users with a distinct competitive advantage.

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6. Easy Installation

Docker-based deployment system enables easy installation. Rapid evaluation and testing facilitate quick adoption consideration. Cloud-environment configuration allows easy system scaling or downsizing.