Campaign

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A2: Campaign Guide

A campaign is an advertising activity unit that allows advertisers to execute specific ads and measure performance according to their set goals. Through campaigns on the A2 platform, various advertising goals can be efficiently achieved, and goals can be continuously optimized based on detailed performance data.

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Campaign Goals

Campaign goals can vary depending on the performance indicators desired by the advertiser. Each goal serves as an important criterion for measuring advertising performance.

• Impressions: Aims to show the ad to as many people as possible. Useful for increasing brand awareness.
• Clicks: Sets a goal for how many clicks the ad receives. Click goals are effective in encouraging users to explore more information about the ad.
• Conversions: Measures how many users complete the desired action (e.g., purchase, sign-up) through the ad. Conversion goals are important indicators for evaluating the final performance of the ad.

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Common Settings

When setting up a campaign, you can specify the details of the campaign through the following items. This allows you to clearly set the advertising budget, target, schedule, etc.

• Name: The name of the campaign. It is recommended to write it clearly for easy distinction during management and analysis.
• Description: Briefly summarizes the campaign’s goals, target, and strategy. This allows the campaign’s purpose to be shared within the team.
• Budget: The total advertising budget allocated to the campaign. The budget affects the frequency and duration of ad exposure.
• Campaign Period: Sets the start and end dates when the campaign will be active. Period settings allow for effective budget distribution and ad execution at the desired timing.

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Impression Goal: Three Refined Methods

A2 platform offers the following three refined methods to help advertisers achieve their impression (awareness) goals. These options allow for more specific strategies and address various needs, from brand awareness to cost efficiency.

1. Guaranteed Impressions (Exposure Guarantee)

“We need to ensure XX million impressions within a specified period!”

• Configuration
  • Total number of impressions
• Concept
  • An advertising product that guarantees a fixed number of impressions, within a set time and budget.
  • For example, you could request 1 million guaranteed impressions over two weeks, and the A2 platform will ensure those impressions are fully delivered.
• Key Scenarios
  • Brand/New Product Launch Events: “We need concentrated exposure for the next two weeks to ensure our new product really catches the eye.”
  • Awareness First: When factors like clicks or conversions are less important than “How many times the ad is actually shown.”

2. Cost-Efficiency Optimization (Target CPM Deal)

“We have a limited budget and want to avoid excessively high CPM.”

• Configuration
  • Target CPM
• Concept
  • Advertisers set a preferred CPM target (e.g., 5,000 KRW). The system then automatically optimizes to maintain that approximate CPM level while maximizing impressions within the budget.
• Key Scenarios
  • Campaigns focused on cost efficiency: “Our seasonal marketing budget isn’t that large, and we want to secure sufficient impressions at a reasonable CPM.”
  • Prevent unnecessary high bids: Keeps CPM from skyrocketing by controlling a fixed target range, optimizing exposure within that threshold.

3. Impression Efficiency Optimization (Max Reach)

“Use up the given budget within a set period and get as many impressions as possible!”

• Configuration
  • Bid ceiling (optional)
• Concept
  • Provide a total budget (e.g., 10 million KRW) and a campaign duration (e.g., 30 days). The system then ensures the budget is spent consistently over that period, aiming to maximize impressions.
• Key Scenarios
  • Long-term campaigns: E.g., launching a new app/service over a month or more to build brand recognition steadily.
  • Planned budget consumption: “We don’t want to leave any budget unused by the end date, and we’d like to spread the ad delivery for broader exposure.”

These refined methods help advertisers tailor their campaigns toward specific objectives—be it guaranteed brand visibility, cost-focused optimization, or maximum reach over a given timespan.

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Campaign Detail Screen Description

The campaign management screen provides various information to check the status and performance of the set campaign in real-time.

• Metrics: Provides key campaign metrics for the last 3 days in graphs and figures. This allows you to evaluate how well the campaign is achieving its set goals. Key metrics include the number of impressions, clicks, and conversions.
• Campaign Information: Displays basic information such as the campaign owner, name, budget, goals, and schedule. This information is based on the input during campaign setup and allows for easy verification of the overall campaign settings.
  • You can click the Edit Campaign button on the right to modify the campaign information.
• Audience Targeting: This is the section where you set the audience to target for the campaign. Go to Audience Targeting Guide
  • Advanced Targeting: By default, the automatic learning model targets campaigns, but by enabling the advanced targeting option, you can manually select audience segments. This feature allows you to develop precise campaign strategies targeting clearly defined audience segments.
• Creative List: Shows the list and status of each ad creative included in the campaign. You can check the type, name, and status of each creative and create or delete them.
• Allocation: Displays information about the placements and targeted ad positions assigned to the campaign. Placement information is a crucial factor for improving campaign efficiency, allowing for better performance by assigning ads to appropriate placements.

Through this information, you can comprehensively understand the campaign’s setup status and real-time performance, and adjust each metric and setting as needed to more effectively achieve the campaign’s goals.