What is A2?
A2 is an All-in-One AdSolution for advertising businesses. It unifies ad operations, targeting, unified auctions across ad sources, and performance data in a single system and lets you bring your ad system in-house on your own infrastructure and technology.- Expand your ad sources (direct-sold ads, external ad networks, DSPs, and more) and maximize ad revenue
- Hyper-personalized AI targeting based on 1st-party data
- Build your own ad platform through customization while keeping control of your data and technology (On-Prem)
What can you do with A2?
1. Ad Platform Development & Enhancement
- Launch a new ad business: Build the ad delivery and operations foundation you need to start an ad business
- Enhance an existing system: Integrate with your current ad system and adopt the capabilities you need step by step
- Bring ad technology in-house: Build ad technology and operational expertise around your own data, policies, and models
2. Direct Sales Ads Management
- Unified ad operations: Manage campaigns, creatives, inventory allocations, and performance for directly sold ads in one system
- First-party data: Apply the purchase and behavior history you hold to ad targeting
- Flexible operational control: Allocate and deliver ads by guarantees, priority, budget, and schedule
3. Unified Auction
- Unified ad sources: Run direct-sold ads together with external ad networks, DSPs, and other ad sources
- Policy-based competition: Respect the priority and delivery conditions of guaranteed ads, and select ads through bidding among eligible ad sources
- Inventory yield optimization: Use ad sources through the supported integrations and auction types to improve inventory revenue and fill rate
4. Use cases by publisher type
- Publishers starting direct-sold ads
- Build ad products: Package your inventory as ad products and sell them directly to advertisers
- Set up operations: Establish the workflow from campaigns, creatives, and allocations to reporting
- Publishers running network and direct-sold ads together
- Unified ad source management: Manage direct-sold and external network ads in one operating workflow
- Stronger direct sales: Use your customer attributes and behavior data to target direct-sold ads and offer advertisers precise targeting
- Commerce publishers growing revenue with merchant ads
- Build retail media: Connect merchants as advertisers and operate your inventory as ad products
- Expand revenue: Use customer browsing and purchase data to grow ad revenue and merchant sales
Core value
Sustainable cost structure
A pricing structure where marginal costs decrease as you scale
Unified ad operations
Run direct-sold, network, and DSP ads together in a single system
Data sovereignty and efficiency
All data is processed on your infrastructure, ensuring security, low latency, and usability
In-house ad technology
Turn core ad technology into an internal asset and secure long-term technical competitiveness
Real-time yield optimization
Maximize ROAS and eCPM with unified auctions based on 1st-party data
Technical control (On-Prem)
Your developers take part in designing and customizing ranking, rules, and audiences
Who uses A2?
Developer describes a responsibility, not an account role. Console account roles are Admin, Operator, and Advertiser. Available actions also depend on ownership and resource state. In a small team, one administrator may handle several responsibilities.
A2 On-Premise vs A2 Cloud
A2 supports two deployment options.
We recommend A2 Cloud (BYOC) to adopt an ad system quickly in your own cloud, and A2 On-Premise when you need an isolated network or separate installation and operational control.
Get started
Get started with A2
Check your account and prerequisites, then choose your workflow.
Run your first ad
Prepare inventory and an ad, verify rendering, and review results.