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What is A2?

A2 is an All-in-One AdSolution for advertising businesses. It unifies ad operations, targeting, unified auctions across ad sources, and performance data in a single system and lets you bring your ad system in-house on your own infrastructure and technology. • Expand your ad sources (direct-sold ads, external ad networks, DSPs, and more) and maximize ad revenue • Build your own ad platform through customization while keeping control of your data and technology • Hyper-personalized AI targeting based on 1st-party data

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What can you do with A2?

A2 supports three core use cases.

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1. Retail Media Platform (RMP)

A data-complete solution that maximizes revenue for commerce platforms.
  • Closed loop: Maximize ROAS/eCPM by targeting the entire purchase journey based on 1st-party data
  • Virtuous cycle of ad and commission revenue: A dual revenue structure in which sellers become advertisers, so their ad spend becomes the platform’s ad revenue, and the sales growth they gain through ads expands the platform’s “sales commission revenue”
  • Data sovereignty: Deployed within your own infrastructure (VPC/On-Prem) to ensure data security and usability

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2. Unified Auction

Maximizes placement revenue by having all ad sources compete simultaneously in a single auction.
  • Real-time Bidding: All ad sources (direct-sold ads/ad networks/DSPs) bid at the same time, and the highest-priced ad wins immediately
  • Eliminates inefficiency: Maximizes revenue by removing the priority inefficiencies of a sequential waterfall across ad sources
  • Technical efficiency: A single call minimizes latency and increases the Fill Rate

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3. Direct Sales Ads Management

Maximizes revenue efficiency by bringing ad inventory that the publisher sold directly into the unified auction system.
  • Unified competition and monetization: Direct-sold ads take part in the unified auction and compete in real time with network ads, driving up placement value
  • 1st-Party Data hyper-personalization: Apply the publisher’s own user data (purchase/behavior history) to direct-sold ad targeting as well, raising ad efficiency and ad prices
  • Flexible operational control: Optimize inventory by choosing how ads are run, such as prioritizing guaranteed ads or competitive bidding, according to campaign importance
See Why A2? for the reasons to choose A2 and its proven results.

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A2’s core values

Sustainable cost structure

A pricing structure where marginal costs decrease as you scale

Unified ad operations

Run direct-sold, network, and DSP ads together in a single system

Data sovereignty and efficiency

All data is processed on your infrastructure, ensuring security, low latency, and usability

In-house ad technology

Turn core ad technology into an internal asset and secure long-term technical competitiveness

Real-time yield optimization

Maximize ROAS and eCPM with unified auctions based on 1st-party data

Technical control

Your developers take part in designing and customizing ranking, rules, and audiences

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Who uses A2?

If you operate at a small scale or want to get started quickly, a single Admin account can perform both the Retailer and Advertiser roles.

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A2 On-Premise vs A2 Cloud

A2 supports two deployment options.
We recommend On-Premise when data sovereignty and customization are important,
and A2 Cloud when fast adoption and ease of operation are important.

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Next steps

Why A2?

Pain points of platform companies and A2’s proven results

Core concepts

Understand A2’s main components and concepts

System architecture

A2’s architecture and data flow

Get started

What you need to prepare to adopt A2