Accounts and ad objects
For how advertisers, Orders, and Line Items relate, see Core concepts. See Line Item setup and Register and link creatives for setup steps.
Inventory and ad formats
For other objects and types, see Core concepts. See Manage AdUnits and Placements for inventory setup and Native formats and styles for native ads.
States
States belong to individual objects. Objects with similar status labels do not necessarily follow the same lifecycle.
Which status changes are available depends on the account role, object owner, and current state. A Draft or Archived Line Item can restrict Creative association and Allocation actions. See Order and Line Item lifecycle.
Targeting and performance
For targeting, see Targeting setup; for metric definitions and calculations, see Performance Metrics and Aggregation. An ad response, rendered ad, recorded event, and aggregated report are separate checks.
The word “campaign”
Campaign is a general term for an advertising effort. In A2 console workflows, use Order for the parent object and Line Item for its delivery configuration.Related guides
- Get started with A2
- Advertiser quick guide
- Operator quick guide
- See the separate API References documentation for endpoint and schema details.