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What can you do with A2?

A2 is an All-in-One AdSolution that meets a wide range of advertising business needs. It supports three core use cases.

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1. Retail Media Platform

A data-complete solution that maximizes commerce platform revenue. It creates a virtuous cycle in which ad revenue and sales commissions grow together.
  • Commerce companies that want to offer sales-promotion ad products to their sellers, growing both ad revenue and sales commission revenue at the same time
  • Companies that want to use users’ 1st Party Data to deliver high-performing ads to advertisers
  • (On-Premise service) Companies that need deployment within their own infrastructure due to data security concerns

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Key features and benefits

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Example A2 use cases

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2. Unified Auction

Maximizes placement revenue by having all ad sources compete simultaneously in a single auction.

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Problems with the traditional waterfall

  • Sequential calls: If priority 1 can’t fill the ad, priorities 2, 3, and so on are called in turn, which is inefficient
  • Low eCPM: Sources that could pay more never get a chance if they’re further down the line
  • Slow response: Calling multiple networks sequentially causes latency

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Benefits of Unified Auction

  • Publishers with diverse ad sources such as direct ads, Ad Networks, and DSPs that need to run them efficiently in a single environment and optimize revenue
  • Publishers that want to overcome the revenue limits and inefficiencies of the traditional waterfall
  • Those who want to maximize both placement price (eCPM) and Fill Rate through real-time bidding competition

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Supported ad sources

  • Direct Sales Ads: Ads from external advertisers sold directly
  • Ad Networks: Platforms that broker between publishers and advertisers (e.g., AdMob)
  • DSP (Demand-side Platform): Programmatic software for advertisers (e.g., Criteo)
  • House ads: Your own services and content products shown in placements, rather than external ads

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3. Direct Sales Ads Management

Run ads sold directly by the publisher with personalized targeting and the unified auction.
  • Publishers that sell ads through direct sales
  • Those running guaranteed (CPT) and performance (CPC/CPM) ads together
  • Those who want to run direct sales ads and network ads together in a single system
  • Improving ad efficiency by applying users’ 1st Party Data to direct ad targeting

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Key features

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Workflow

  1. Create placements: Define where ads will be shown
  2. Register campaigns: Register the advertiser’s campaigns and creatives
  3. Set up allocations: Decide which campaigns are shown in which placements
  4. Serve ads: A2 selects and shows the best ad

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Next steps

Retailer Quick Start

Create your first ad placement in 5 minutes

Advertiser Quick Start

Create your first campaign in 5 minutes

Developer Quick Start

Send your first ad request in 10 minutes

System architecture

Understand A2’s architecture and data flow