Pain points for platform companies
Many platform companies face the following problems in their advertising business.Difficulty using 1st party data
- They can’t use the user data they hold effectively for advertising
- Privacy concerns when providing data to external ad networks
- Risk of data leaking outside and being used by competitors
Saturated ad inventory
- Existing ad placements have hit their revenue ceiling
- Hard to grow revenue without developing new placements
- Inefficient ad source management with a waterfall setup
Declining ad performance
- CTR/CVR drops due to poor targeting accuracy
- Lower advertiser satisfaction → a vicious cycle of falling prices
- Optimization is limited by reliance on external solutions
How A2 solves this
Monetization
Start an advertising business right away, without complex development.- Supports a variety of ad formats (banner, video, native)
- Real-time bidding (RTB) for the best ad performance and price
- Unified Auction to optimize revenue across all ad sources
Precision targeting
Experience the power of first-party data (1st Party Data).- Audience targeting: Define specific targets such as “men in their 20s who searched for sneakers in the last 30 days”
- Contextually relevant ads: Automatically match ads related to the product the user is currently viewing
- Higher purchase conversion: Predictions based on behavioral data such as interest, add-to-cart, purchase, churn, and clicks
Data sovereignty
Fully internalize your data with an on-premise installation.- Manage all ad and user data on your own infrastructure
- Use 1st party data without it leaving your environment
- Own your ad system as a technology asset
Proven results
A2’s ML targeting system has delivered proven results in real-world environments.ML targeting impact
Adoption
- Major platform companies in Korea have adopted A2
- Running in services with 3–7 million MAU
Specific customer names and detailed results are available through a sales inquiry.