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Who is this guide for?

This guide is for anyone who creates and manages campaigns with an Advertiser or Admin account.
  • You want to create an ad campaign
  • You want to set an ad goal (impressions/clicks/conversions)
  • You want to set and manage a campaign budget

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Before you begin

The following conditions must be met:
  • Access to the A2 admin console (Campaign read/write permission)
  • Sufficient balance in your account (required to set a budget)
  • Ideally, creatives ready to go (you can also register them later)

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What is a campaign?

A campaign is a single advertising project. For example:
  • A “Spring 2024 new product promotion” campaign
  • A “Sign-up event” campaign
  • A “Brand awareness” campaign
For each campaign, you set a goal, budget, and schedule, and you can register multiple creatives.

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Step 1: Create a campaign

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Enter basic information

  1. In the Campaign menu, click Create New Campaign.
  2. Enter the following information:
Enter the start and end dates in Korea Standard Time (KST).

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Step 2: Choose an ad goal

Choose the campaign’s goal. The system optimizes your ads based on the goal.

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Goal types (Goal Type)

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Step 3: Set a sub goal (Sub Goal)

If you chose the Impressions goal, you can also choose a sub goal.

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Sub goal options

Spends the entire budget over the set period and delivers as many impressions as possible.Example: “Get as many impressions as possible with a budget of 1,000,000 KRW”Typical scenarios:
  • Long-running campaigns: You want to build your brand with steady impressions for a month or longer, such as for a new app or service launch
  • Planned budget spend: You don’t want any budget left over at the end of the period and want to spread it across many impressions
If you don’t set a max bid, the system automatically determines the optimal bid.

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Step 4: Set a budget

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Enter the budget

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How the budget is deducted

  • When the campaign is created: The campaign budget is deducted from your account balance.
  • While ads are running: The budget is spent based on impressions/clicks.
  • When the campaign ends or is canceled: Any remaining budget is returned to your account balance.
You can’t create a campaign if your account balance is insufficient. Top up your budget first.

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Understanding campaign status (Campaign Status)

A campaign can have the following statuses:
When you change a campaign to Archived, its budget is set to 0. The remaining budget is returned to your account balance.

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Edit a campaign

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Fields you can edit at any time

  • Campaign name and description
  • Budget increase or decrease
  • End date extension

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Fields with edit restrictions

When ads are being served (the allocation has been approved):
If you want to change the goal, we recommend creating a new campaign.

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Budget management tips

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When the budget runs out

When the budget is fully spent, ad delivery stops automatically. To resolve this:
  1. Select the campaign in the Campaign menu.
  2. Click Edit budget.
  3. Enter the additional budget.
Your account balance must be sufficient to add budget.

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Tips for saving budget

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Operations checklist

Items to check regularly to run your campaigns efficiently.

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Daily check

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Weekly check

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Before the campaign ends

You can view detailed performance data for each campaign in the Performance Analytics menu. → Performance Analytics

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Troubleshooting

Check the following:
  1. Your account balance is sufficient
  2. You have entered all required fields (name, schedule, budget, goal)
  3. The end date is later than the start date
Check the following:
  1. The campaign is not in Archived status
  2. Your account balance is sufficient when increasing the budget
Review the following:
  1. The bid is not set too high
  2. Targeting is not set too broadly
  3. A frequency limit is set
You can’t change the goal after the campaign is created. You need to create a new campaign. If you change the existing campaign to Archived, its remaining budget is returned.