Who is this guide for?
This guide is for anyone analyzing ad performance with a Retailer or Admin account.- You want to check Impressions, Clicks, and revenue by Placement
- You want to compare ad performance across periods
- You need to make data-driven decisions for Yield Optimization
Before you begin
The following requirements must be met:
- Access to the A2 admin console (Analytics read permission)
- At least one Placement to analyze
- Ads must have been served before any data appears
Dashboard overview
The analytics Dashboard lets you see the overall performance of your Placements at a glance.Key metrics
Understanding efficiency metrics
Efficiency metrics are calculated from the basic metrics.Click-through rate (CTR)
Clicks ÷ Impressions × 100eCPM (effective CPM)
Revenue ÷ Impressions × 1,000 Ad revenue generated per 1,000 Impressions. Useful for comparing Placement profitability.Fill Rate
Actual Impressions ÷ Ad requests × 100 The share of ad requests that were actually filled with an ad.Checking performance by Placement
1. From the Placement list
- Go to the Placement Management menu.
- Check the key metrics shown next to each Placement.
- For more detail, click a Placement to open its detail page.
2. Placement detail analysis
On the Placement detail page, you can check the following:Analyzing by period
Selecting a period
You can view data for any period you choose.Comparing periods
You can compare performance between two periods.- Click the Compare periods button.
- Select the period to compare against.
- Check the rate of change and the difference.
Using reports
Automatic reports
Depending on your settings, you can receive reports on a regular schedule.Exporting reports
You can download analytics data as a file.- Select the period and Placements you want.
- Click the Export button to download a CSV file.
Sharing performance data with Advertisers
You can show performance data to Advertisers through the Placement Catalog.Shareable metrics
How to set it up
→ Placement Catalog - See “Include performance data setting”Operations checklist
A checklist to help you carry out analysis work efficiently.Daily analysis
Weekly analysis
Monthly analysis
Troubleshooting
Data isn't showing in real time
Data isn't showing in real time
Basic metrics (Impressions, Clicks) are reflected in real time. Hourly aggregated data is updated at the top of every hour. Please check again in a moment.
How far back can I see data?
How far back can I see data?
Hourly detailed data is retained for 90 days, and daily aggregated data for 2 years.
My Fill Rate is low
My Fill Rate is low
Check the following:
- Whether there are enough allocated Campaigns
- Whether Targeting conditions are too narrow
- Whether External Ad Sources are set up → See External Ad Sources
I want to see performance for a specific Campaign only
I want to see performance for a specific Campaign only
You can check individual Campaign performance in the By Campaign tab on the Placement detail page.