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A Line Item manages the conditions for an individual delivery within an Order. The Order sets the overall budget and period; each Line Item sets a type-specific goal, period, budget or target value, and targeting. This guide uses Promotion banner in Spring promotion for Brand A as its example.

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Before you start

  • Confirm that Spring promotion is active. A new Order is a draft; select Activate on its detail page before adding a Line Item.
  • Choose the Line Item’s start and end times within the Order period.
  • Prepare the goal, budget or target values, and targeting conditions for the ad type.
  • If you are signed in as an advertiser, you can work only with your own Orders and Line Items.

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Create a Line Item

1

Add a Line Item from the Order

Open Spring promotion from Orders, then select Add Line Item. The advertiser is fixed to the Order’s advertiser.
2

Ad type

Choose the ad type that fits the delivery terms. Types marked Coming soon cannot be selected. The following steps differ by type. See Choose an ad type for selection criteria.
3

Goal and Strategy

Choose the impression strategy. Standard offers priorities 6, 8, and 10, plus Target Volume or Maximize Volume; with Target Volume, enter the target value. Sponsorship and House also take the name and flight dates in this step.
4

Delivery Settings

Enter Promotion banner as the name and add a description if needed. Set the flight dates within the Order period, and set Budget and the Delivery Interval if required. The maximum available budget shown under the field is the advertiser account balance. When you save, the budget is checked against the Order’s remaining budget. The amount you assign to the Line Item is subtracted from the Order budget.
5

Targeting and create

Select the required targeting conditions. Review the advertiser, type, goal, period, and budget or target values in the Creation Summary, then select Create Line Item.
Network and Backfill have only the Delivery Settings step after Ad type. Sponsorship and House go from Goal and Strategy to Targeting. The form varies by type. A budget is not required for every type; some use type-specific target values instead. Follow required markers and validation messages in the form.
Ad type step of Create Line Item
Goal and Strategy step of Create Line Item
Delivery Settings step of Create Line Item
Targeting step of Create Line Item

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Verify the result

After saving, review the name, type, goal, period, and budget or target values on the Line Item detail page. A newly created Line Item is Draft. A draft item cannot be used for an inventory assignment. Select Activate on its detail page to move it to Ready, then link creatives. Activating a Line Item does not start delivery by itself. Register a creative, link it to the item, then assign an AdUnit or Placement and complete approval and delivery setup. See Register and link creatives and Request an inventory assignment.
Line item detail page

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Check the delivery forecast

The Forecast tab on the Line Item detail page shows whether the Line Item can reach its goal in the remaining period. It is based on estimated inventory from AdUnits covered by published Allocations, including AdUnits in an allocated Placement.
  • Inventory Forecast: Of the estimated remaining inventory, shows My allocation for this Line Item, Competitor reserved by other Line Items, and Unallocated volume.
  • Delivery: Against the Target Volume, shows impressions Served so far, Forecasted additional delivery, and volume that is Unreachable within the period.
  • Goal Pacing: Compares goal progress with the time elapsed and shows On Track, Caution, Delayed, or Underdelivery Expected.
Delivery and Goal Pacing appear only for Line Items whose goal is Impression with the Target Volume strategy. Other Line Items show Inventory Forecast only. If you see Delayed or Underdelivery Expected, check whether the period, priority, assigned targets, or targeting conditions narrow the available volume too much.
Forecast tab on the Line Item detail page

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Check which values can be edited

Use Edit on the detail page to change values the form allows. You cannot change the ad type after creation. Some type-specific settings, such as Standard priority, may have a separate control in the edit form. A Preparing or Delivering Line Item cannot change its start time or shorten its end time. The end time cannot exceed the Order end time. If a date field is disabled or a save fails, review the current Order and Line Item status and the message in the form. Before changing a budget, check the Order’s available limit. Before changing targeting, confirm with the operator that the selected conditions match the ad request data. Compare the detail summary before and after saving.

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Troubleshoot

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Next step

See Status changes and ending delivery for activation, ending, and archive steps, then register and link a creative.