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An ad type determines how a Line Item uses inventory. Choosing a type changes the goals and steps in the form. Choose a type based on the Order terms, how the ad is sold or guaranteed, and how you plan to use the inventory. A type name alone does not guarantee delivery volume or results.

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Criteria for choosing a type

Types marked Coming soon in Add Line Item cannot be selected. The types you can create now (Sponsorship, Standard, House, Network, Backfill) have no goal selection step. For example, Performance Direct, Bulk, and Price Priority may appear in the menu but cannot be created while marked as coming soon.

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How settings differ by type

  • Sponsorship asks for a share percentage and can optionally cap impressions. Enter the share within the range accepted by the form.
  • Standard asks for a priority and an Impression Strategy. The available priorities are 6, 8, and 10. The strategies are Target Volume and Maximize Volume. If you choose Target Volume, enter the volume and pacing.
  • For a Standard Line Item with a target volume, choose Even Delivery, Fast Burn, or Front Loaded as the Delivery Interval. The Delivery Interval distributes impressions across the period.
  • House, Network, and Backfill do not use the same goal and priority fields as Standard. Enter only the fields shown for the selected type. An ad type cannot be changed after the Line Item is created. If you need another type, check with your operator whether to create a new Line Item.
Enter values based on the fields and validation messages shown in the form.

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Choose an ad type

1

Add a Line Item to the Order

Open the active Spring promotion Order and select Add Line Item.
2

Review the delivery approach

Check whether the agreement calls for reserved or guaranteed delivery, house promotion, or external network demand. Confirm that the type is selectable in the form.
3

Enter type-specific goals and delivery settings

Use a recognizable name such as Promotion banner. Enter the goal, period, and budget or target values required for the type. Select available targeting conditions if needed.
4

Review and create

Confirm the type, goal, dates, and budget or target values in the summary, then select Create Line Item.
For the full sequence and input details, see Set up a Line Item.

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Next step

After creating the item, review status changes and ending delivery, then register and link a creative. For network connection steps, see Connect an ad network. The Line Item form does not connect the network; an operator configures Ad Source Settings on an inventory allocation.