The ADM management page includes a Revenue Optimization settings section. These settings enable effective management of advertisement CPM rates, helping maintain a balanced approach between publisher revenue and advertiser satisfaction.
Available Settings
Minimum CPM
Prevents advertisements from being served at excessively low CPM rates. This setting takes precedence even if an advertiser requests a lower rate.Maximum CPM
Prevents advertisements from being served at excessively high CPM rates, protecting against abnormal budget depletion under extreme conditions.Yield ROAS Balance
- A setting closer to 1 will increase the expected revenue (eCPM) for publishers, but lower the advertiser’s ROAS (Return on Ad Spend).
- Conversely, a setting closer to 0 will enhance the advertiser’s ROAS while decreasing the expected revenue (eCPM) for publishers.