The ADM management page includes a Revenue Optimization settings section. These settings enable effective management of advertisement CPM rates, helping maintain a balanced approach between publisher revenue and advertiser satisfaction.

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Available Settings

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Minimum CPM

Prevents advertisements from being served at excessively low CPM rates. This setting takes precedence even if an advertiser requests a lower rate.

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Maximum CPM

Prevents advertisements from being served at excessively high CPM rates, protecting against abnormal budget depletion under extreme conditions.

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Yield ROAS Balance

  • A setting closer to 1 will increase the expected revenue (eCPM) for publishers, but lower the advertiser’s ROAS (Return on Ad Spend).
  • Conversely, a setting closer to 0 will enhance the advertiser’s ROAS while decreasing the expected revenue (eCPM) for publishers.