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A2: Allocation Guide

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What is Allocation?

“Allocation” refers to the process required to display an advertising campaign on a specific placement. Advertisers can create campaigns and request allocation for the desired placements. The retailer, who manages the placements, reviews and approves the requests before the campaigns are finally displayed.

Depending on account permissions, campaigns can also be displayed without retailer approval.

Purpose of Allocation

  • Establishing clear roles and responsibilities between advertisers and retailers.

  • Providing management features for ad placement and display.

  • Controlling campaign exposure and preventing fraudulent activities, such as ad fraud or abuse (Ad Fraud/Abusing).

This document explains the step-by-step process of requesting and approving allocations to support successful ad campaign operations.

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Requesting and Approving Allocation

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Approving Allocation

  1. Log in with a retailer account to review and manage allocation requests from advertisers.

  2. When a new allocation request is submitted, retailer accounts will receive a notification.

  3. Go to the Campaign Allocation Status section under Placement Information to review the requested campaigns.

  4. Review details such as campaign information, activated creatives, activated allocations, and campaign performance.

  5. After reviewing the request, click the Approve button if the request is suitable.

    • Approved campaigns will be displayed on the selected placements immediately.

  6. If the request is deemed unsuitable, click the Reject button.

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Detailed Settings

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Frequency Capping Settings

When requesting allocation, advertisers can configure the exposure frequency of their campaigns. This setting is essential to prevent overexposure of ads to the same user, which could cause user fatigue, and to block repetitive clicks or intentional abuse, thereby improving campaign efficiency.

There are two main ways to configure Frequency Capping:

1. Daily Impression Limit

  • Function: Limits how many times the same user sees the campaign within a specified period.

  • Example: Setting “2 times in 3 days” ensures a user sees the ad a maximum of 2 times over 3 days.

  • Use Case: Prevents excessive repetition, reduces user fatigue, and enhances ad efficiency.

2. Click Limit

  • Function: Ensures that once a user clicks on the ad, it will not be shown to them again.

  • Behavior: Varies depending on the campaign’s objective.

    • Click/Conversion Goal: After one click, the campaign will no longer be shown to that user.

    • Impression Goal: After the campaign is displayed once, it will no longer be shown to the same user.

  • Use Case: Helps prevent abuse and ensures efficient use of advertising resources.

By combining daily exposure limits and click limits appropriately, advertisers can maximize ad effectiveness and improve the user experience.

This document aims to explain the allocation process and guide users in managing their advertising campaigns effectively.