/app/v0/ad/{tagid}

Placeholder for advertising-system specific extensions to this object

Location of the device assumed to be the user’s current location defined by a Geo object (Section 3.2.19).

IPv4 address closest to device.

Browser user agent string. This field represents a raw user agent string from the browser. For backwards compatibility, exchanges are recommended to always populate ‘ua’ with the User-Agent string, when available from the end user’s device, even if an alternative representation, such as the User-Agent Client-Hints, is available and is used to populate ‘sua’. No inferred or approximated user agents are expected in this field. If a client supports User-Agent Client Hints, and ‘sua’ field is present, bidders are recommended to rely on ‘sua’ for detecting device type, browser type and version and other purposes that rely on the user agent information, and ignore ‘ua’ field. This is because the ‘ua’ may contain a frozen or reduced user agent string.

Buyer-specific ID for the user as mapped by the exchange for the buyer.

Placeholder for exchange-specific extensions to OpenRTB.

Gender, where “M” = male, “F” = female, “O” = known to be other (i.e., omitted is unknown).

Location of the user’s home base defined by a Geo object (Section 3.2.19). This is not necessarily their current location.

Exchange-specific ID for the user.

Comma separated list of keywords, interests, or intent. Only one of ‘keywords’ or ‘kwarray’ may be present.

Year of birth as a 4-digit integer.