> ## Documentation Index > Fetch the complete documentation index at: https://docs.aiderx.io/llms.txt > Use this file to discover all available pages before exploring further. # Yield Optimization Settings > This section describes the retailer’s Revenue Optimization settings. image The ADM management page includes a **Revenue Optimization** settings section. These settings enable effective management of advertisement CPM rates, helping maintain a balanced approach between publisher revenue and advertiser satisfaction. ## Available Settings ### Minimum CPM Prevents advertisements from being served at excessively low CPM rates. This setting takes precedence even if an advertiser requests a lower rate. ### Maximum CPM Prevents advertisements from being served at excessively high CPM rates, protecting against abnormal budget depletion under extreme conditions. ### Yield ROAS Balance * A setting closer to **1** will increase the expected revenue (eCPM) for publishers, but lower the advertiser’s ROAS (Return on Ad Spend). * Conversely, a setting closer to **0** will enhance the advertiser’s ROAS while decreasing the expected revenue (eCPM) for publishers.